Marketing Executive

MARKETING EXECUTIVE — SOCIAL MEDIA & CONTENT Wafra Business Solutions

About the Role

Wafra Business Solutions helps business owners understand their finances through accounting, bookkeeping, financial diagnostics and practical advisory services.

We are looking for a creative and proactive Marketing Executive to build awareness of Wafra, produce educational content and generate qualified enquiries. As a growing business, we need someone comfortable with both planning and hands-on execution.

Key Responsibilities

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Develop monthly marketing plans and content calendars aligned with business goals.

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Manage Instagram, Facebook, TikTok and LinkedIn.

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Turn accounting topics into simple, engaging content that business owners can understand.

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Create content about cash flow, profitability, expenses, bookkeeping and financial warning signs.

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Help the founder plan scripts, record videos and produce educational content.

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Edit short videos, design carousels and write captions with clear calls to action.

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Adapt longer videos into short clips and supporting social media posts.

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Promote accounting services, financial diagnostics and consultation bookings.

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Plan and manage paid advertising within approved budgets.

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Track enquiries and coordinate follow-ups with the founder.

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Maintain Wafra’s professional visual identity and consistent brand tone.

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Monitor content and campaign performance, prepare weekly reports and recommend improvements.

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Ensure financial claims and technical content receive the founder’s approval before publication.

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Protect client confidentiality and use only approved testimonials or clearly labelled demonstration figures.

Requirements

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Relevant experience in digital marketing, social media or content creation.

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Proficiency in Canva, CapCut or similar design and editing tools.

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Strong writing skills and the ability to explain complex ideas simply.

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Able to film and edit professional videos using a smartphone or camera.

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Familiarity with Meta Ads Manager and campaign reporting.

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Organised, resourceful and able to work independently.

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Interest in finance, business education and helping SME owners.

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Experience marketing accounting or professional services is an advantage.

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A portfolio showing content personally created and, where available, campaign results.

Performance Measures

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Consistent delivery of approved content.

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Relevant audience growth and meaningful engagement.

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Qualified enquiries and consultation bookings.

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Cost per qualified enquiry for paid campaigns.

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Contribution to new client acquisition.

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Accurate reporting and timely execution.

Targets will be agreed based on the marketing budget, service capacity and campaign performance.

Working Arrangement

Location: Ubi Employment type: Full time Working hours: Mon to Fri Salary: $2500 onwards depending on Experience

How to Apply

Send your CV, portfolio, expected salary and availability to support@wafra.sg | WhatsApp 81017099