US Marketing Lead

US Marketing Lead

Location: United States

Reports to: VP of Marketing

Employment type: Full-time

About Teton

Teton is building the autonomous operating system for care. Our technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery, helping them respond faster, work more efficiently, and provide more personalized care.

We are growing quickly across the United States and are looking for a US Marketing Lead to own our regional marketing strategy and execution.

The Role

The US Marketing Lead will be the territory owner for Teton’s growth and brand presence in the United States.

You will translate Teton’s global positioning and company priorities into a focused US marketing plan that creates demand, strengthens our reputation, and helps the sales team win. This is a hands-on role for someone who can set the regional strategy, build campaigns, produce sales materials, support events, coordinate PR, and measure what is working.

You will work closely with US Sales, Customer Success, Product Marketing, Events, Growth, and external partners. You will report to the VP of Marketing and serve as the primary marketing partner for the US commercial team.

What You’ll Own

US Marketing Strategy

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Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.

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Identify the audiences, markets, partnerships, and channels most likely to drive growth.

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Adapt Teton’s global campaigns and positioning for the US senior living and care market.

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Maintain a clear regional campaign calendar, budget, and set of priorities.

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Bring insights from customers, prospects, competitors, and the market back into the broader marketing organization.

Demand Generation and Campaigns

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Partner with Growth Lead to build and run integrated campaigns across email, paid media, content, webinars, events, partnerships, and other relevant channels.

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Create campaigns around Teton’s most important customer problems and product capabilities.

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Own regional email strategy, segmentation, nurture programs, and campaign follow-up.

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Work with Growth to improve lead generation, conversion, and account engagement.

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Develop targeted programs for priority accounts, operator groups, and strategic market segments.

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Ensure leads are properly captured, routed, followed up on, and measured in HubSpot.

Sales Enablement

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Serve as the primary marketing partner to the US sales organization.

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Develop and maintain US-specific sales decks, case studies, one-pagers, proposals, follow-up materials, and campaign assets.

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Translate product capabilities into clear operational and commercial value for senior living operators.

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Equip sales with the proof points, customer stories, and market insights needed to move opportunities forward.

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Support account-based campaigns for strategic prospects and active opportunities.

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Gather regular feedback from Sales and Customer Success to identify gaps in messaging, content, and enablement.

Events, Webinars, and Partnerships

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Partner with the Events lead to determine which US conferences, webinars, executive gatherings, and field programs deserve investment.

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Build pre-event, on-site, and post-event campaigns that generate meetings and measurable pipeline.

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Support speaker submissions, presentations, sponsorships, customer participation, and event messaging.

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Develop regional partnerships with associations, media organizations, technology partners, and other industry stakeholders.

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Ensure events are connected to broader campaigns rather than treated as standalone activities.

Content, Customer Stories, and PR

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Identify strong US customer stories and work with Customer Success to turn them into case studies, testimonials, videos, and campaign assets.

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Develop content that reflects the priorities and language of US senior living operators.

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Work with internal subject-matter experts to produce thought leadership, educational content, reports, and webinars.

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Coordinate with Teton’s PR partners on announcements, contributed articles, awards, speaking opportunities, and media relationships.

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Help establish Teton and its leadership as credible voices in the US senior living market.

Product Positioning and Market Intelligence

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Localize global product positioning for US audiences while maintaining consistency with Teton’s overall narrative.

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Develop messaging for different US customer segments, buyer roles, and stages of the sales process.

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Monitor competitors, category trends, customer needs, and changes in the senior living market.

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Partner with Product Marketing and Product to support launches and communicate new capabilities effectively.