Team Lead Website

Why this role exists ? At Pennylane, our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups. With over 450,000 monthly visits , our website already brings together conversion, product management, engineering, and tracking. We are seeking a Team Lead Website to provide clear leadership, structure the team, and scale our conversion performance. Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website’s speed, quality, and business impact. 🌍 What is Pennylane? Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients. A few figures illustrating our scale and ambition: 💻 Over 1.3 million SMEs already work with Pennylane 🤝 More than 7,000 accounting firms use our platform 👨‍👩‍👧‍👦 Over 1,100 Pennylaners from more than 25 nationalities 💰 More than €400 million raised since launch 🌍 Remote-friendly, international culture expanding across Europe What You’ll Do You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams. Lead and Grow the Website Squad Set clear roles, objectives, and rituals Manage and develop multidisciplinary profiles across conversion, product, and engineering Foster growth in autonomy and seniority Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation) Recruit additional talent as needed Drive Conversion Define and prioritize initiatives that improve demo bookings and self-sign-ups Frame, challenge, and unblock projects while empowering owners Monitor conversion KPIs and ensure focus on measurable business impact Share results and learnings with Growth, Sales, and Product teams Scale Experimentation Enhance the pace and quality of our A/B testing program Structure identification, prioritization, design, and analysis of hypotheses Ensure statistical rigor and clear decision-making from experiments Make experimentation a consistent driver of website performance Deliver Strategic Projects Lead brand redesigns and update commercial messaging Support new product launches with self-sign-up journeys Prepare the website for international expansion Coordinate stakeholders, manage dependencies, and handle competing priorities Protect Technical and Data Foundations Partner with Engineering to ensure website performance, reliability, and security Own tracking plan and conversion data quality Align Growth and Data teams on trusted metrics and reporting What You Bring 7–10 years of experience in Growth, Conversion, or Product, including people-management Strong expertise in CRO and/or product management for a high-traffic website Proven track record in de