Product Marketing Manager (IT) (DSC|SN)

ST Engineering is a global technology, defence and engineering group with offices across Asia, Europe, the Middle East and the U.S., serving customers in more than 100 countries. The Group uses technology and innovation to solve real-world problems and improve lives through its diverse portfolio of businesses across the aerospace, smart city, defence and public security segments. Headquartered in Singapore, ST Engineering ranks among the largest companies listed on the Singapore Exchange.

Join ST Engineering Info-security

We are an industry leader in cybersecurity with over two decades of experience, we deliver a holistic suite of trusted cybersecurity solutions to empower cyber resilience for government and ministries, critical infrastructure, and commercial enterprises. Backed by our indigenous capabilities and deep domain expertise, we offer robust cyber-secure products and services in cryptography, cybersecurity engineering, digital authentication, SCADA protection, audit and compliance. We specialise in the design and build of security operations centres for cybersecurity professionals and provide managed security services to strengthen the cybersecurity posture of our government and enterprise customers.

Role overview

The Product Marketing Manager (PMM) turns ST Engineering Cyber's cybersecurity technologies into stories that win deals with governments, Critical Information Infrastructure (CII) operators and enterprises. The role owns positioning, messaging, launches, and sales enablement for an assigned slice of the portfolio, starting with AI-driven security operations and quantum-safe products.

The PMM sits between engineering, sales and the Group's marketing and communications teams. Success means a clear, consistent market story, faster sales cycles and a stronger pipeline from campaigns and events such as GovWare.

Key responsibilities

Positioning and messaging

• Define positioning, value propositions and messaging frameworks for assigned products, solutions and services.
• Translate deep technical capabilities (encryption, cross-domain, OT security, agentic AI SOC, post-quantum cryptography) into clear business outcomes for CISOs, CIOs and government decision-makers.
• Build buyer personas and segment messaging for defence, government, CII sectors (energy, water, transport, healthcare, finance) and enterprises.
• Maintain a consistent cyber narrative across the portfolio, aligned with ST Engineering Group brand guidelines.

Market and competitive intelligence

• Track the threat landscape, regulation and standards that shape demand, such as Singapore's Cybersecurity Act, CSA certification schemes, and NIST post-quantum standards.
• Run competitive analysis against global and regional vendors and system integrators; maintain battlecards.
• Gather win/loss insights and customer feedback and feed them into product roadmaps with product management.

Go-to-market and launches

• Plan and run launches for new products, features and releases, from readiness checklists to launch-day content.
• Partner with sales and business development on go-to-market plans for priority markets in Singapore, Southeast Asia, and other export markets.
• Shape packaging inputs for productised offerings and managed services.

Sales enablement

• Produce pitch decks, solution briefs, datasheets, case studies, demo scripts and proposal content.
• Train sales, presales and channel partners on positioning, objection handling and competitive differentiation.
• Support major bids and tenders with tailored messaging and customer references.

Content, events, and demand generation

• Create thought leadership: whitepapers, blogs, webinars, executive talking points and analyst briefings.
• Own the cyber presence at flagship events such as GovWare, Singapore International Cyber Week, Singapore Airshow and overseas events, from booth story to demos and follow-up.
• Work with digital marketing on campaigns, web content and LinkedIn that generate qualified pipeline.

Requirements

• Professional certifications in either Marketing, Communications, Business, Computer Science, Engineering or a related field is preferred.
• At least 5 years in product marketing, solutions marketing or technical marketing, with at least 2 years in cybersecurity or enterprise B2B technology.
• Working knowledge of core security concepts: SOC operations, MDR, encryption, network security, OT/ICS security and zero trust.
• Proven record of launching B2B/B2G products and building sales enablement that sales teams actually use.
• Strong writing and storytelling skills; able to make technical material clear to both engineers and executives.
• Comfortable presenting to customers, partners and senior management.
• Able to manage several launches and campaigns at once in a matrix organisation.
• Hands-on with CRM and marketing automation tools such as Salesforce.
• Experience with analyst relations (Gartner, IDC, Frost & Sullivan) and industry award submissions.

Work Location: Near Jurong East MRT

Find out more: https://www.stengg.com/cybersecurity

ST Engineering believes in fostering a culture where team members are encouraged to overcome challenges, explore new ideas, and work together to succeed. We value individuals who are determined to push beyond the boundaries, and have a thirst for knowledge, continuous learning, and self-improvement.