Principal, Public Policy (Policy Communication)

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery,” which offers next‑day delivery for a wide selection of items at affordable prices, as well as “Rocket Overseas,” which provides free international delivery on millions of best‑selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

The Policy Communication Principal supports Coupang Taiwan’s public policy team by shaping how policy issues, regulatory positions, and business perspectives are understood by key external stakeholders. Working closely within the Taiwan Public Policy team and together with the PR team, this senior individual contributor role focuses on crafting persuasive, context‑aware policy narratives and communication materials that support constructive engagement, mitigate risk, and reinforce credibility. The role requires strong judgment, discretion, and an instinct for how policy discussions form and evolve beyond formal channels. This is not a people‑management role, but demands the ability to operate independently and influence outcomes through high‑quality communication and narrative execution.

What You Will Do

• Develop and refine policy‑related narratives, messaging frameworks, and written materials that shape understanding among government, legislative, and broader stakeholder audiences.
• Translate complex regulatory issues and business positions into clear, credible communications tailored to different stakeholder contexts and sensitivities.
• Support both proactive and reactive policy communication needs, anticipating how policy topics may be interpreted, reframed, or amplified externally.
• Coordinate closely with Public Policy, Legal, Compliance, and PR teams to ensure messaging consistency while adapting tone and emphasis for different engagement channels.
• Track evolving policy discourse, stakeholder sentiment, and opinion trends to inform adjustments to messaging and communication approaches.
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