Principal Product Marketing Manager (Fixed Term Contract)

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

Coupang Intelligent Cloud (CIC) is building a high-performance AI Cloud platform spanning GPU compute, storage, inference, networking, and platform services. We are looking for a hands-on Product Marketing Manager to help bring CIC products to market across APAC. This role will focus primarily on product positioning, messaging, product launches, sales enablement, competitive positioning, and customer-facing product content. You will work closely with Product, Sales, Solutions Architecture, and Customer Experience to translate complex technical capabilities into clear customer value and equip our commercial teams to effectively position and sell CIC products. This is an individual contributor role for someone who has done B2B technology product marketing before and can independently own execution from strategy through delivery.

What You Will Do

Product Positioning & Messaging

• Develop clear positioning, messaging, and value propositions for CIC products and capabilities.
• Translate complex AI infrastructure and cloud technologies into compelling customer and business benefits.
• Develop differentiated messaging for technical users, enterprise buyers, and decision-makers.

Product Launches

• Own product marketing activities for new products and major product launches.
• Develop launch plans, messaging, product briefs, FAQs, and other materials needed to bring products to market.
• Partner with Product, Sales, and Solutions Architecture to ensure