Marketing Lead, South Africa (Helsinki)

<p><strong>Some say sauna and braai don't mix. We disagree. At Draivi, you'll lead marketing for South Africa, where we already serve more than 2 million users, from our Helsinki office, with a work-life balance that's as serious as our growth ambitions.</strong></p><p><em>Draivi is a leading performance marketing company that helps its partners acquire customers online. With a presence in the Nordics, Spain, Germany, South Africa, Mexico and beyond, we generate over 400,000 unique leads each month through our comparison websites and have more than 8 million registered users.</em></p><p>South Africa is one of our fastest growing markets, with more than 2 million users, and we're scaling fast. Now we're looking for a <strong>Marketing Lead</strong> to own all marketing for the market and take it to the next level.</p><p>As Marketing Lead, you'll be responsible for every marketing channel in South Africa, from media buying to direct marketing, and you'll set the direction for how we grow. You'll work from Helsinki as part of our performance marketing hub, and closely with our business development lead in South Africa, who recently joined as our first local hire.</p><p>It's the rare combination of a proven business and a team still being built, so your ideas will shape how we grow. And don't worry about the distance: Helsinki and Johannesburg share the same time zone for half the year and are just one hour apart for the rest.</p><p>We're looking for someone who is self-driven, quick to learn, and passionate about performance marketing. If you're looking for an exciting opportunity to grow with one of the fastest-growing performance marketing companies in the Nordics, we want to hear from you!</p><h3 id="responsibilities">Responsibilities</h3><ul><li><p>Own the performance marketing strategy, budget and results for South Africa across paid, direct marketing and content</p></li><li><p>Lead Google and Meta Ads performance, hands-on at first and scaling the setup as the market grows</p></li><li><p>Maintain and further develop our already strong email & sms marketing, finding new ways to grow retention and monetization</p></li><li><p>Work with our business development lead in South Africa and our performance marketing hub in Helsinki to turn market and partner insight into campaigns</p></li><li><p>Contribute to content and SEO initiatives for the South African market</p></li><li><p>Help develop our South African sites and improve our conversion funnels together with our tech team, bringing marketing insight into product decisions</p></li><li><p>Set KPIs, report on performance and prioritize the next growth opportunities</p></li></ul><h3 id="requirements