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Marketing Lead - Government & Public Sector

Baringa · London

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기업 공고 원문에서 · Baringa · 2026년 10월 16일 게시

<div class="content-intro"><h3><span style="color: rgb(0, 53, 142); font-family: helvetica, arial, sans-serif;">About Baringa&nbsp;</span></h3> <p>Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.</p> <p>The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.</p> <p>Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.</p> <p>Certified as a&nbsp;<em>Great Place to Work </em>around the world, Baringa has been recognised by the <em>Financial Times </em>in 22 categories of its UK Leading Management Consultants rankings, and by <em>Forbes </em>for four consecutive years as one of the World’s Best Management Consulting Firms.</p></div><p>&nbsp;</p> <h2><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 53, 142);"><span data-contrast="none">Our Clients and Marketing team are looking for an experienced Marketing Business Partner to join them.</span></span></h2> <p><span data-contrast="auto">Over the past nine months, Clients &amp; Marketing has evolved from a purist marketing function into a broadened, end-to-end Clients &amp; Marketing team. Our focus now spans from brand and market positioning through to deeper client relationships, improved win rates, revenue growth, and increased net margin. This is being underpinned by an operational transformation including&nbsp;cNPS, new ways of working, and a content management platform driving greater efficiency and effectiveness.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">We’re&nbsp;now looking for the marketing and business development professionals that can guide us through this exciting transformation.</span><span data-ccp-props="{}">&nbsp;</span></p> <p>&nbsp;</p> <h3><span style="color: rgb(0, 53, 142);"><span data-contrast="none">What you will be doing</span></span></h3> <ul> <li>Partnering with the Clients &amp; Marketing Exec Sponsor and sector leadership teams to shape and deliver strategic marketing plans that advance sector priorities and drive measurable commercial impact.&nbsp;</li> <li>Leading the end‑to‑end delivery of campaign and event programmes, ensuring high‑quality execution and measurable commercial impact.&nbsp;&nbsp;</li> <li>Building a strong understanding of client challenges, market trends, competitor activity, and Baringa’s sector capabilities to refine messaging, targeting, and segmentation.&nbsp;&nbsp;&nbsp;</li> <li>Managing the in‑sector marketing team (where applicable), providing coaching, development, and day‑to‑day support.&nbsp;&nbsp;</li> <li>Championing consistency, collaboration, and efficiency across sectors by working closely with fellow BPs and the wider Clients &amp; Marketing team.&nbsp;&nbsp;&nbsp;</li> <li>Leading the creation of compelling messaging and visuals that clearly differentiate Baringa in the market. Leveraging thought leadership, client success stories, and insight‑driven narratives to deliver standout campaigns and assets.&nbsp;&nbsp;&nbsp;</li> <li>Owning the sector marketing budget, ensuring responsible management, cost control, and ongoing value‑for‑money improvements.&nbsp;&nbsp;&nbsp;</li> <li>Bringing the sector strategy to life across the business—building alignment, energy, and advocacy for campaign activity.&nbsp;</li> </ul> <h3><span style="color: rgb(0, 53, 142);"><span data-contrast="none">Your skills and experience</span> </span></h3> <ul> <li>Proven&nbsp;track record&nbsp;in shaping marketing strategy and the&nbsp;appropriate selection&nbsp;of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix.&nbsp; Strategic marketing experience in a B2B environment.&nbsp;&nbsp;&nbsp;</li> <li>Experience in professional services marketing, with a focus on Public Sector/Government clients.</li> <li>Expert relationship building and network creation – internally and with external parties.&nbsp;&nbsp;Ability to work across all levels with impact,&nbsp;effectiveness&nbsp;and influence.&nbsp;&nbsp;&nbsp;</li> <li>A background in Business Development, Account Growth and relationship management will be advantageous&nbsp;</li> <li>Proactive in pre-empting,&nbsp;identifying,&nbsp;resolving&nbsp;and escalating issues.&nbsp;&nbsp;Self-sufficient, self-starter.&nbsp;&nbsp;&nbsp;</li> <li>Ideally educated to Degree level or equivalent. Ideally CIM Diploma-qualified or equivalent.&nbsp;&nbsp;&nbsp;&nbsp;</li> </ul> <p>&nbsp;</p> <h2><span style="color: rgb(0, 53, 142);"><span data-contrast="none">What a career at Baringa will give you</span>&nbsp;</span></h2> <h3><span data-contrast="none"><span style="color: rgb(0, 53, 142);">Putting</span> </span><span data-contrast="none"><span style="color: rgb(208, 0, 111);">People</span> </span><span style="color: rgb(0, 53, 142);"><span data-contrast="none">First.</span> </span></h3> <h3><span style="color: rgb(0, 53, 142);"><span data-contrast="none">Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:200,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></span></h3> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Generous Annual Leave Policy:</span><span data-contrast="none"> We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559685&quot;:1320,&quot;335559738&quot;:200,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Flexible Working:</span><span data-contrast="none"> We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559685&quot;:1320,&quot;335559738&quot;:200,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Corporate Responsibility Days:</span><span data-contrast="none"> Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559685&quot;:1320,&quot;335559738&quot;:200,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Wellbeing Fund:</span><span data-contrast="none"> We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559685&quot;:1320,&quot;335559738&quot;:200,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Profit Share Scheme:</span><span data-contrast="none"> All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559685&quot;:1320,&quot;335559738&quot;:200,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li> </ul> <h3><span style="color: rgb(0, 53, 142);" data-contrast="none">Diversity and Inclusion</span></h3> <p><span data-contrast="none">We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.</span>&nbsp;</p> <h3><span style="color: rgb(0, 53, 142);" data-contrast="none">An award-winning workplace</span></h3> <p><span data-contrast="none">You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. </span><a href="https://www.baringa.com/en/impact/awards/"><span data-contrast="none">Click here</span></a><span data-contrast="none"> to see some of our recent awards and how we’ve achieved this.</span>&nbsp;</p> <h3><span style="color: rgb(0, 5

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