Head of Marketing (m/f/d)

Let’s shoot for the stars: Limehome delivers stays guests love. Your mission: turn that love into loyalty, and make returning guests our strongest growth engine. How you’ll be hosting with heart: Make Limehome memorable: Turn a great, comfortable stay into a reason for guests to choose us again the next time they travel. Own and further develop our retention and repeat-guest strategy, using customer insight, segmentation, CRM, messaging, incentives and experimentation to understand what really brings guests back, and turn those insights into growth. Set the marketing direction for Limehome and translate company strategy and targets into a clear, focused roadmap for the team, with existing customers at its core. Decide where we invest time, budget and energy, and resolve competing priorities so the team works on what moves the needle. Lead, develop and empower the Marketing team, giving specialists clear goals, ownership and the support they need to succeed. Shape both our digital and physical product together with Product, Operations and Tech, so that every touchpoint, from booking to check-out, gives guests a reason to stay with us again. Oversee and continuously improve our marketing tech stack across CRM, automation, personalization, data and measurement to power a seamless, personalized guest journey. What you need to shoot for the stars: 6+ years of experience in Marketing, Growth or a comparable consumer-focused role, including several years leading teams. A proven track record of setting direction, making clear prioritization calls and driving a team from strategy to measurable impact. Strong experience in retention, CRM and building long-term customer relationships in a consumer business, ideally in hospitality, travel or another fast-growing environment. A broad, hands-on understanding of the full marketing tech stack, including CRM, automation, personalization, analytics and attribution. A strong instinct for customer behaviour, combined with a rigorous, data-driven test-and-learn mindset. Experience working cross-functionally with Product and Operations to influence the customer experience beyond classic marketing channels. The leadership presence and commercial judgement to run the Marketing function and get its disciplines working together. We're designed to stay because: Hybrid Office Model: We offer a flexible and empowering work environment - you can choose to work 100% from our office or partially from home and the office. Visa & Language Support: We’ll support you during your visa process and with learning German on every language level after passing your probation period. Relocation Support : We'll financially support your move to Munich if you live further away than 300km from our office. Oneteam: We are #oneteam with a transparent company culture by staying up to date with each other through team stand-ups, regular All-Hands and suite events (Summer, Wiesn, Christmas). Growth and Development: We make sure that you keep gr