Global Customer Marketing Manager

CUSTOMER MARKETING MANAGER

Massy - France

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

Learn more at www.ivalua.com. Follow us on LinkedIn

THE OPPORTUNITY

ROLE

Ivalua is looking for a hands-on Customer Marketing Manager to own customer marketing execution across 3 geographies. Reporting to the Director of Customer Marketing, this is the person who supports strategy building, plan writing, and turns it into activity: the campaigns and assets our customers engage with, the relationships that turn users into advocates, the stories that prove our value, and the tactics that grow revenue inside the accounts we already have.

You will own our customer journeys end to end, including advocacy, reference curation, and digital and demand generation into the install-base. You will work closely with Customer Success, Sales, Product Marketing, and Digital Marketing to keep a consistent voice of the customer running through everything we do.

This is a role for someone who runs on data. You will use customer, product usage, and pipeline data to decide who to target, what to build, and where to invest (media, networks, audiences, vertical, etc.)—and you will hold yourself accountable to hard numbers on adoption, advocacy, and expansion. Instinct matters, but the plan is built on evidence.

You will partner with your Customer Marketing, Field Marketing, Partner Marketing, and Strategic Account Management to understand analytics and support ABM enhancement, our engagement model, governance, and measurement.

WHAT YOU WILL DO WITH US

360° including Customer Experience

• Own globally delivered nurture and upsell programs: Plan, manage, and execute customer programs end-to-end, liaise with Event Marketing, direct promotion flows and messaging around strategic priorities, and pursue white space to support a 360° and consistent