Content Growth Specialist, APAC Growth [6-Month Fixed Term]

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

Intro

This role is intended to help grow and engage the creator community by developing market specific programs, campaigns, and communications that to engage and activate scaled creators in the Pinterest ecosystem across India and Southeast Asia

What you’ll do

• Support growth markets in Asia (India and Southeast Asia) to acquire and retain creators in the ecosystem
• Work cross functionally across strategic partner managers, product and other stakeholders to drive programs and campaigns
• Develop plans to engage and activate scaled creators through scaled communication channels like emails, push notifications and other relevant programs
• Conduct A/B testing to understand campaign performance drivers with creators and acquire learnings
• Manage end-to-end organic and branded creation challenges to incentivize creators
• Manage communications calendar across various scaled channels including emails and other in app channels
• Define, track and analyze success metrics for programs to identify actionable learnings for the region

What we’re looking for

• Minimum 5+ years of experience
• Strong experience in managing creators and/or strategic partners in APAC
• Strong in SQL query writing
• Strong in project management & execution, data collection and analysis
• Strong in communication and working cross functionally
• Demonstrated ability to use AI to