AI Outbound Marketing Manager

Hi, I’m Tim ! I run Scaled Outbound at Ashby. We’ve spent the last year building the system: campaign architecture, the tooling stack, and the automated email and LinkedIn motion that reaches buyers with thoughtful messaging at a volume no human team can match. Here’s where it breaks. The moment a campaign ships, my attention is already pulled to the next priority. So the work that makes a good campaign great isn’t happening with the level of care it deserves; refreshing and optimizing copy before it fatigues, finding creative new hooks by pulling in from the amazing content library and listening infrastructure, and partnering with other members of the team to create a complete ‘happy prospect > customer journey’. This role exists to close this gap. We’re looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live. What you’ll be responsible for in this role Optimizing and scaling outbound campaigns. You will develop highly iterative experimentation methodology sprints to constantly improve the quality of existing campaigns and ensure we land the right message, at the right time, with the right contact. Keep the automated motion from going stale. You’ll co-own the email and LinkedIn sequences with the Program Manager. Sequence refresh, new angles, and killing fatigue before it shows up in the numbers. A big part of success in this role is ensuring automated motion gets better over time instead of aging out. Own copy optimization and conversion. You’re copy-obsessed. You can look at an underperforming sequence, understand why, and then fix it. This includes owning the Twain prompt library that shapes our 1:1 generated copy, tuning it so personalization at volume reads like a sharp human wrote it, not a machine. Turn performance data into action. You’ll own QA and performance analysis for the automated motion and be able to quickly and decisively conclude what is and isn’t working, and then have the curiosity and first principle thinking to know how to redesign and optimize your way into conversion. Collate and integrate materials and learnings from Sales, PMM, and Content. You’ll work directly with Sales Managers, Product Marketing, and Content to pull fresh proof points, launches, and data into active sequences, so the messaging always reflects our sharpest current story. Co-own program-level physical touches. The programs will vary from ICP-tailored gifting (never airpods) to event invitations, and user group meetups. The stack you’ll work in: Clay, Hubspot, Instantly, HeyReach, and Twain. You don’t need to have used all of these before, but you should be the kind of person who gets fluent in a new tool quickly.