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Werkstudent (m/w/d) Marketing & E-Commerce (Remote)

AYLASHES · Pleidelsheim

Full-timeStudentRemote, worldwideGerman

About the role

From the employer’s listing · AYLASHES · posted 16 October 2026

Bist du bereit, Teil einer der größten Lash-Brands Europas zu werden? Bei AYLASHES, gegründet von Aylin, die aus ihrem Schlafzimmer eine Beauty-Revolution startete, suchen wir nach einem Werkstudenten (m/w/d) im Bereich Marketing & E-Commerce.

Unser Team in Stuttgart freut sich auf jemanden, der unsere Leidenschaft für hochwertige DIY-Wimpern teilt.

Wir stehen für Qualität, Spaß und Flexibilität – denn wir wissen, wie wertvoll deine Zeit ist. Wenn du offen für Herausforderungen bist und Lust auf ein dynamisches Umfeld hast, dann bist du bei uns genau richtig. B

ei AYLASHES geht es um mehr als nur Wimpern – es geht darum, Frauen zu empowern und ihnen den Studioaufwand zu ersparen.

Mit Werten wie Ehrlichkeit, Teamwork und Eigenverantwortung arbeiten wir daran, unseren Kunden ein WOW-Erlebnis zu bieten.

Werde Teil unserer Mission und bringe frischen Wind in die Welt der DIY-Beauty!

Aufgaben

  • Unterstützung unseres Marketing- und E-Commerce-Teams im Tagesgeschäft
  • Operative Aufgaben rund um Shopify, TikTok Shop und weitere Vertriebskanäle
  • Pflege und Aktualisierung von Produktdaten
  • Erstellung und Aufbereitung von Auswertungen und Reports
  • Unterstützung bei Marketingkampagnen und Produktlaunches
  • Recherche zu Trends, Wettbewerbern und neuen Ideen
  • Unterstützung bei organisatorischen Projekten und internen Prozessen
  • Zusammenarbeit mit unserem Social-Media-, Influencer- und Performance-Marketing-Team
  • Übernahme eigener kleiner Projekte mit wachsender Verantwortung

Qualifikation

  • Eingeschriebener Student (m/w/d) im Bereich Betriebswirtschaft, Marketing, E-Commerce oder einem vergleichbaren Studiengang.
  • Grundlegende Kenntnisse in den Bereichen Social Media, Online-Marketing und E-Commerce.
  • Hervorragende Kommunikationsfähigkeiten in Deutsch, sowohl schriftlich als auch mündlich.
  • Selbstständige, strukturierte und lösungsorientierte Arbeitsweise mit hoher Eigenmotivation.
  • Gute organisatorische Fähigkeiten und die Fähigkeit, mehrere Aufgaben gleichzeitig zu bewältigen.

Benefits

  • 100 % Remote-Arbeit
  • Flexible Arbeitszeiten neben deinem Studium
  • Direkte Zusammenarbeit mit einem kleinen, motivierten Team
  • Einblicke in E-Commerce, Performance Marketing, Influencer Marketing und Social Media
  • Moderne Arbeitsweise mit AI-Tools und digitalen Prozessen
  • Flache Hierarchien und kurze Entscheidungswege
  • Möglichkeit, dich fachlich und persönlich weiterzuentwickeln

Bei uns zählt nicht, wie viele Praktika du bereits gemacht hast oder wie perfekt dein Lebenslauf aussieht.

Uns ist wichtiger, dass du motiviert bist, schnell lernst und Lust hast, Verantwortung zu übernehmen.

Wenn du Teil unseres Teams werden möchtest, freuen wir uns auf deine Bewerbung.

Find more English Speaking Jobs in Germany on Arbeitnow

Skills mentioned

Communication
Senior Marketing Manager Remote Rover · Remote · full-time View role → Founding Sales/Growth Lead TryNearby · Remote · full-time claudeai View role → Jobhire: CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only) New today Remote Unknown Company · Remote Job Type: Full-time About JobHire.AI JobHire.AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth. Why This Role Now We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API. That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically. What You'll Own Funnel Conversion Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. Own first-purchase activation across the first 7 days. Retention & Rebill Differentiate renewal sequences by plan tier (1 / 3 / 6 month). Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. Reactivation Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. Recover revenue from a base that is currently dormant due to deliverability issues. Add-on Monetization Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. Channel & Tooling Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). Recover and maintain email domain reputation. Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). Measurement Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible. Expected Outcomes First 3 Months Email deliverability restored to historical baseline. 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We keep our hiring process quick and simple: HR Introduction Call Team Interviews Challenge Reference Check (with three prior managers) Requirements You're a Fit If You Have 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance. 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing). Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io , or Klaviyo also relevant. Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it"). Real, hands-on experience launching web push and measuring its lift. SQL good enough to pull your own segments and validate your own data. A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks. A track record of measurable incremental revenue from CRM, ideally validated through holdout. Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan. Nice to Have Experience migrating off a damaged email domain. Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming). iMessage Business / RCS experience. Communication (speak English and Russian). Benefits Clear mandate and ownership from day one. You're the function, not a contributor to it. The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company. Direct work with the CMO, CEO, and Growth PM. No layers, no politics. A market where your work is directly visible to users searching for their next job — outcomes you can feel. $4000-7000/month + 38DaysOff. weworkremotely View role → Head of Marketing Remote Nabla · Anywhere in the United States · full-time View role →

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