About the role
From the employer’s listing · MWM · posted 9 June 2023
<h3>MEETING MWM</h3><p>Founded in 2012, MWM is a global leader in developing and publishing mobile applications in creative domains, with over 1B downloads worldwide. Recognized as <strong>the top French app publisher</strong>, we are known for our innovative approach and a touch of ‘madness’ that inspires unconventional thinking.<br></p><p>True to our vision of <strong>making advanced tech feel like simple magic</strong>, we are committed to transforming complex technology into intuitive, user-friendly experiences. Harnessing AI and machine learning, our apps are reshaping user experiences.</p><p>Interested? Keep reading!<br></p><p> </p><h3>MEETING YOUR FUTURE JOB</h3><p>Join our dynamic Growth team and become a key innovator who shapes and influence daily processes. As a key innovator, you’ll collaborate closely with cross-functional teams and ensure your ideas directly fuel our growth and innovation.</p><p>You’ll truly be at the heart of making things happen and pushing boundaries every day.</p><ul> • Be accountable for defining, executing, and optimizing user acquisition strategies across multiple apps.<br>• Drive and analyze the performance of our campaigns using LTV and cohort analysis, identify the most relevant signals, and increase the ROAS of our apps.<br>• Be the business partner to the product team, identifying opportunities through deep product understanding and market benchmarking, while collaborating with Growth to spot trends and drive innovative UA activations.<br>• Work closely with the Creative team, benchmarking and identifying trends to define the right marketability and communication angles that generate both visibility and performance in user acquisition.<br>• Stay on top of acquisition trends, constantly identify new touchpoints, and maintain a mindset of innovation and testing—both paid and unpaid—to acquire users effectively and efficiently while always challenging how we do things.<br>• Continuously improve our internal tools in cooperation with the BI and Tech teams to constantly increase daily efficiency. <li>You posses the mindset aligned with the 9 MWM principles described on <a href="https://mwm.teamtailor.com/" target="_blank">the home page</a></li> </ul><p> </p><ul> </ul><h3>ABOUT YOU</h3><ul> <li>You have a first experience in user acquisition or performance marketing, ideally within the mobile industry.</li> • You are familiar with major UA platforms (Meta Ads, Google Ads, AppLovin, IronSource, TikTok, DSPs, etc.) as well as MMPs (Appsflyer, Adjust, etc.).<br>• You are creative, think outside the box, and demonstrate curiosity, passion, and strong critical thinking.<br>• You are able to manage multiple projects simultaneously, prioritize