Social Media Manager

<p><strong>About ShopCash</strong></p><p>Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.</p><p>ShopCash is a cashback and rewards platform launched by Wego in MENA. It gives users access to cashback offers, promo codes, deals, and vouchers across hundreds of merchants making brand and deal discovery easier while enabling savings on every purchase. ShopCash operates in KSA, UAE, and Egypt.</p><p><strong>About the Role</strong></p><p>We are looking for a creative and culturally aware Social Media Manager to own the development of our social media content strategy and calendars across Saudi Arabia, UAE, and Egypt.</p><p>This role is focused on content strategy, creative ideation, copywriting, publishing, and social media performance.</p><p>The ideal candidate has a strong understanding of social media culture across the GCC and Egypt, particularly the Saudi market, is deeply aware of how each platform’s algorithm and daily trend cycle works, and knows how to turn brand and campaign objectives into engaging, platform-native content.</p><p>The candidate will be responsible for developing channel-specific content calendars, creative concepts, tone of voice, captions, scripts, and ready-to-use copy, and for publishing that content hands-on across our channels while working closely with the design and marketing team on visual execution.</p><p><strong>Key Responsibilities</strong></p><p><strong>1. Content Strategy & Planning</strong></p><p>• Develop and continuously evolve the social media content strategy across Saudi Arabia, UAE, and Egypt.</p><p>• Build and manage comprehensive social media content calendars for each market and channel, on a monthly and weekly basis.</p><p>• Translate marketing objectives, campaigns, merchant promotions, seasonal moments, trends, and business priorities into relevant social media content.</p><p>• Coordinate with the marketing, growth and partnership teams to align content with campaigns, merchant and cashback offers, and seasonal moments.</p><p>• Define the right content mix and content pillars to support brand awareness, follower growth, organic reach, and engagement.</p><p><strong>2. Creative Ideation & Copywriting</strong></p><p>• Develop creative ideas, concepts,copywriting and social-first angles for both organic content and dark ads.</p><p>• Provide designers with clear creative direction, including concepts, copy, references, and all necessary context for effective visual execution.</p><p>• Turn promotional and commercial messages cashback rates, promo codes, merchant deals into engaging, natural, and culturally relevant social content.</p>