About the role
From the employer’s listing · Airbnb · posted 18 September 2026
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
NO VISA SUPPORT AND RELOCATION SUPPORT
Location: Work remotely within China Mainland
The Difference You Will Make
This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.
The role focuses on building and scaling Airbnb's social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb's brand presence, user engagement, and downstream business impact.
A Typical Day
- Own and drive social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
- Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.
- Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
- Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.
- Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.
- Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb's local platform growth playbook.
Your Expertise
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