Senior Performance Marketing Specialist (Display Marketing)

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Role Overview

The Display Marketing team manages paid social and display platforms within Growth Marketing and contributes to Coupang’s overall revenue goals. We constantly challenge ourselves by setting aim-high goals while ensuring validity of our results through best-in-class incrementality measurement across platforms. This team works closely with product and analytics, creating custom-solutions to optimize audience targeting and product feed exposure to achieve our growth targets.

What will you do?

• Develop channel strategy and testing roadmap by collaborating with our publishers and key partners
• Managing ads on Social & Display Platforms Own campaign strategy by optimizing towards different goals (Prospecting, Retargeting, & Acquisition)
• Drive efficiency and deliver on performance targets to deliver on GMV, ROAS & Acquisitions targets
• Troubleshoot and resolve all ads-related issues for your channels Implement reporting and dashboards that will help you take the right decisions
• Set-up the right tests to measure incrementality of the actions implemented to ensure max efficiency
• Setting up the audience management infrastructure to target the right audience on the right platform

Basic Qualifications

• Minimum 6 years of experience working in performance marketing (e-comm preferred)
• Paid Social, Display or Programmatic experience
• Strong understanding of incrementality measurement (Geo-lift, Lift studies…)
• Experience in working in a fast-growing environment Independent, fast paced, knowledgeable in online marketing for customer engagement
• Strong analytical skills with ability to extract the right insight and information

Preferred Qualifications

• Abili