About the role
From the employer’s listing · Huel · posted 16 September 2026
<p><strong>Hey! We're Huel, and we're pleased to meet you 👋</strong></p><p>Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.</p><p>We invite you to read the advert below for our new Regional Sales Manager position to understand the role, and explore our <a target="_blank" href="https://careers.huel.com/pages/our-values">7 Huel values</a> before applying to ensure we have the right working environment for you!</p><h3><span style="background-color:black;color:white;padding:5px;">The role</span></h3><p>You’ll take ownership of the Northeast region, driving sustainable sales growth, expanding distribution and building brilliant partnerships with our distributors and key accounts. This is a hands-on, field-focused role where you’ll spend plenty of time in market, strengthening relationships, spotting new opportunities and making sure Huel shows up brilliantly wherever we’re sold.</p><ul><li><p>Drive sustainable sales growth and expand Huel’s distribution across the Northeast, identifying opportunities to get Huel into more hands.</p></li><li><p>Build brilliant relationships with distributor ownership, management and sales teams, becoming a trusted partner and keeping Huel front of mind.</p></li><li><p>Get out in market! Conduct regular ride-withs to understand what’s happening on the ground and drive strong execution.</p></li><li><p>Lead engaging sales meetings and portfolio presentations that build excitement and confidence in the Huel brand.</p></li><li><p>Grow our distribution footprint while improving visibility, availability and execution across existing accounts.</p></li><li><p>Identify and develop new chain and key account opportunities that can unlock further growth across the region.</p></li><li><p>Own promotional resources and sampling budgets, making sure investment is focused where it can have the biggest impact.</p></li><li><p>Plan and execute market activations and brand events that bring Huel to life and connect us with new customers.</p></li><li><p>Keep Huel leadership close to what’s happening in market through consistent reporting, forecasting insights and valuable market feedback.</p></li><li><p>Be the go-to person for all things Huel across the Northeast, taking ownership of the region and connecting the dots between distributors, customers and our internal teams.</p></li></ul><p>Not yet sure if this is the right role for you? Click <a target="_blank" href="https://drive.google.com/file/d/1ckaXGmT5_ZA9H_Yzi1B6XA70rv29E5PP/view?usp=sharing"><strong>HERE</strong></a><strong> </strong>to read a more d