MARKETING EXECUTIVE

Job Description

About the Role

We are looking for a creative, proactive, and trend-conscious F&B Marketing Executive to join our team.

In this role, you will be responsible for conceptualizing and executing integrated marketing campaigns, managing our social media presence, driving brand awareness, and supporting revenue growth across our food and beverage outlets. You will work closely with operations, culinary teams, and external partners to deliver engaging brand experiences.

Key Responsibilities

• Campaign Planning & Execution

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Develop, plan, and execute promotional campaigns, seasonal menus, and event marketing to boost footfall and revenue.

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Collaborate with store operations, chefs, and bar managers to ensure smooth execution of all promotional activities.

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Manage partnership collaborations, public relations (PR) outreach, media tasting sessions, and influencer engagements.

• Social Media & Content Creation

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Own the day-to-day management of social media channels (Instagram, TikTok, Facebook, Xiaohongshu/RED, etc.).

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Plan monthly content calendars and produce high-quality visual content (photos, short-form reels, stories, and graphics).

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Monitor online reviews, customer feedback, and direct messages across digital platforms to maintain brand reputation.

• Digital Marketing & Performance Tracking

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Run and optimize performance marketing campaigns (Meta Ads, Google Search Ads, social media boosts).

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Track, analyze, and report on campaign ROI, website/social media traffic, and engagement metrics to optimize future strategies.

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Maintain digital listings (Google My Business, TripAdvisor, delivery platform menus/banners) to ensure accuracy.

• Collateral & Brand Management

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Manage the design and production of in-store marketing collaterals (menus, tent cards, posters, digital signage).

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Ensure all marketing materials adhere to strict brand guidelines and voice.

Job Requirements

Qualifications & Experience

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Education: Diploma or Bachelor’s Degree in Marketing, Mass Communications, Digital Media, Hospitality, or a related field.

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Experience: Minimum 2 to 3 years of hands-on marketing experience, preferably within the F&B, lifestyle, or hospitality sector.

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A strong portfolio demonstrating creative content creation, social media campaigns, or digital marketing execution.

Skills & Competencies

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Digital & Social Media Savvy: Strong understanding of trends on TikTok, Instagram, and emerging social platforms.

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Design & Editing Tools: Hands-on proficiency with design and video editing tools (e.g., Canva, Adobe Creative Cloud / Photoshop / Premiere Pro, CapCut).

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Copywriting: Excellent command of English with strong copywriting and storytelling skills.

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Analytics: Basic to intermediate understanding of Meta Ads Manager, Google Analytics, and social media reporting tools.

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Attributes: High initiative, strong project management skills, and the ability to work independently in a fast-paced environment.