Head of Retailer Product Marketing

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

You'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO.

What you’ll do

• Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
• Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
• Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
• Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
• Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
• Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
• Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work

Qualifications

Must haves

• Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
• Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution
• A builder who creates