Field Marketing Manager, Mexico

Field Marketing Manager, Mexico

MKTQ127R3

As the Field Marketing Manager for Mexico, you will be the strategic bridge between marketing and sales for one of Databricks’ fastest-growing markets in LATAM. You will own how marketing translates into pipeline and revenue for Mexico—turning customer insights, sales priorities, and global programs into local, full-funnel demand. Reporting to the Director of Americas Field Marketing, you will be accountable for building a predictable, data-driven field marketing engine that accelerates sales success in the region.

Impact Statement (What success looks like in 12–24 months)

• Consistently meet or exceed agreed marketing-sourced pipeline and revenue contribution targets for the Mexico business, with clear accountability for lead-to-opportunity and opportunity-to-close conversion.
• Establish an integrated, full-funnel field marketing engine that reliably converts priority accounts from awareness to active pipeline, improving lead-to-opportunity conversion rates and deal velocity versus baseline.
• Evolve field marketing in Mexico from event-centric execution to scalable, repeatable demand-generation motions that measurably increase sourced and influenced pipeline across priority industries and account tiers.
• Build a tight, trusted partnership with Mexico sales leadership where field marketing plans are co-created, embedded in territory/account plans, and reflected in higher engagement with marketing programs and stronger forecast confidence.
• Improve lead management performance from field programs (speed-to-lead, routing accuracy, and follow-up quality), resulting in higher conversion rates at each stage of the funnel.
• Increase the ROI of Mexico marketing investments by using attribution and performance data to reallocate budget toward the highest-performing channels and programs, generating more pipeline and revenue per dollar spent.

What we look for

• 6+ years of B2B marketing experience, including 2–4 years in field marketing or a closely related role with direct accountability for pipeline and revenue contribution.
• Proven success building marketing-sourced pipeline in partnership with direct sales and SDR/XDR teams, ideally in a high-growth or SaaS environment.
• Hands-on experience designing and executing integrated, full-funnel programs (e.g., events, digital campaigns, account-based initiatives, and partner activities) that move target accounts through the buyer journey and generate measurable pipeline.
• Strong marketing operations aptitude, including working in Salesforce (or a similar CRM) and a marketing automation platform to manage campaigns, leads, and attribution across the funnel.
• Demonstrated ability to use data and experimentation to make investment decisions—comfortable with conversion an