Email Marketing Specialist

Job Description

About Us

Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world. Glassdoor:Click Here Life at Fortray:Click Here

Purpose of the Job – Overview

Job Title:Email Marketing Specialist

Type: Remote

Timings

• Monday – Friday:7:30 am to 5:00 pm BST

Job Responsibilities

• Plan, design, and execute targeted email campaigns using SNOV.IO, Beefree, and other marketing tools
• Build automated workflows and nurture journeys that drive engagement, leads, and conversions
• Design, build, and implement multi-channel and multi-wave email campaigns and customer journeys that generate qualified marketing leads for sales
• Copyright compelling email content and design visually appealing campaigns
• Execute cold email outreach campaigns and manage multi-step funnel strategies
• Analyze campaign metrics — open rates, CTRs, conversions — and continuously optimize for performance
• Identify, track, and report on meaningful KPIs for marketing programs
• Perform regular campaign audits for digital assets and collaborate with digital teams to address deficiencies
• Analyze and implement remediation plans to ensure campaigns adhere to best practices
• Monitor campaign performance across global regions where Fortray operates
• Research and strategize on tools, vendors, and technologies to enhance campaign effectiveness
• Maintain subscriber list hygiene, deliverability, and compliance with GDPR
• Track and report on campaign budgets and results
• Identify opportunities to streamline campaign operations and improve overall efficiency
• Collaborate closely with content, design, sales, and product teams to ensure integrated campaign execution

We’re looking for someone with:

• 5+ years’ experience in email marketing or CRM campaigns
• Expertise in SNOV.IO and Beefree or similar tool for email automation and campaign design
• Strong skills in copywriting, cold outreach, and data funneling strategy
• Proven track record of executing high-converting campaigns
• Analytical mindset with proficiency in Excel or Google Analytics
• Excellent attention to detail, project management, and communication skills
• Bonus: Knowledge of other marketing automation or design tools

Originally posted on Himalayas