Director, Paid Social & Display Marketing

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview – Director, Paid Social & Display Marketing

We are seeking an experienced marketing leader to own the strategy, planning, and execution across our paid social and display marketing efforts in Taiwan. This role will manage a significant media investment, lead of team of channel experts, and work alongside peer channel leaders across other marketing activities. This is a high-visibility leadership role in a fast growing market: the right candidate combines deep hands-on platform expertise with rigorous, incrementality-first measurement instincts, executive-level communication, and a track record of building and developing strong teams in fast-moving, data-driven environments.

What You Will Do

• Own strategy, planning, and execution for paid social and display channels in Taiwan - spanning Meta, TikTok, programmatic display, and other publishers - with accountability for customer acquisition, retention, and efficiency targets.
• Manage large-scale media budgets across platforms, including forecasting, pacing, and reallocation based on marginal returns, incrementality evidence, and business seasonality
• Build, lead and develop a team of channel managers and specialists, setting a high bar for analytical rigor, platform craft, and operational excellence
• Partner closely with peer leaders across other channels to ensure coordinated strategies, and collaborate with creative, product, and data science teams to connect media execution to business outcomes.
• Drive measurement excellence with your channels: design a