Director of Marketing Operations

<div> <p><strong>Director of Marketing Operations</strong></p> <p><strong>Location:</strong> London&nbsp;</p> <p><strong>Office requirement:</strong> Minimum 2 days in the office</p> <p><strong>Employment type: </strong>Permanent</p> <br> <p>At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.</p> <br>As our Director of Marketing Operations you’ll:<br> <p>Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue.</p> <br> <p>A few things you’ll be responsible for:</p> <ul> <li>Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects.</li> <li>Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary.</li> <li>The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales.</li> <li>Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot.</li> <li>Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and&nbsp; ensuring we have a clear source of truth for performance</li> <li>Collaborating with,&nbsp; global marketing, revenue, product and RevOps to improve GTM operations</li> <li>Advising the Marketing &amp; Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model</li> <li>Identifying and implementing automations that measurably reduce manual work or improve conversion</li> </ul> <br> <h1><strong>What do I need to bring with me?&nbsp;</strong></h1> <ul> <li>You are comfortable managing a modern marketing tech stack. You’ll need deep expertise in Hubspot, Salesforce and Clay and understand how to connect those tools into a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc.</li> <li>You are a technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment.</li> <li>You have a continuous improvement mindset. You proactively assess the effectiveness of current processes, propose, and implement improvements.</li> <li>You have a strong sense of ownership and can connect the dots across departments, bring people together to solve problems, and communicate the impact of activity.</li> </ul> <p>&nbsp;</p> </div> <h1>Diversity, Equity &amp; Inclusion&nbsp;</h1> <p>Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.</p> <p>As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.</p> <p>We actively encourage applications from underrepresented and marginalised communities.</p> <p>At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.</p> <p>&nbsp;</p> <p><iframe src="https://www.youtube.com/embed/2g0akAyAlUU?si=dIgYyrKaAlNZK-NQ" width="560" height="314"></iframe></p> <p>#li-hybrid<br>#LI-VS01</p>

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