Director, Brand Growth

<p><strong>About Wego</strong></p><p>Wego is a travel marketplace built in the Middle East and Asia. Millions of travellers use the Wego website and app to search, compare and book flights and hotels, either with our airline, hotel and travel-site partners or directly on Wego.</p><p>We are a technology company first. Teams are small, autonomy is high, approval chains are short, and AI is part of how every team works, from pricing to marketing.</p><p><strong>Job Purpose</strong></p><p>The Head of Brand Growth owns how Wego wins travellers before they search, and makes that growth measurable. You will own the Wego brand, social, and our creator and influencer programme, with your own budget and your own numbers. You will run them as a growth engine, judged on demand, conversion and repeat bookings, not on awareness and impressions alone.</p><p>This is a hands-on, experimental role inside a growth-led marketing team. You will work hand in hand with performance marketing, who buy your campaigns against the KPIs you set, and you will judge every brand and social activity by what it does further down the funnel. Our brand channels are already digital and addressable, so you will spend your time in the platforms and in the data, not in decks.</p><p><strong>Key Responsibilities</strong></p><p><strong>1. Brand growth strategy</strong></p><p>• Own Wego's positioning, messaging, tone of voice and brand guidelines across our markets, including our brand character, Weegio.<br>• Decide each quarter which audience segments and markets to grow, using our brand tracking, customer segmentation and competitive data.<br>• Find what moves travellers from knowing Wego to considering us to booking with us, and build the plan around it.<br>• Own the campaign calendar: seasonal tentpoles such as Ramadan, Eid, summer and national days, plus always-on activity.</p><p><strong>2. Social and community</strong></p><p>• Lead the social team across Instagram, TikTok, Snapchat, X and YouTube Shorts. The team makes its own content at platform speed.<br>• Test formats, hooks and creative fast, then scale what drives traffic, installs and bookings.<br>• Run community and social care as proof that Wego delivers: fast replies, visible problem-solving and a voice travellers trust.<br>• Turn travellers' trips into stories through user-generated content and creator stays.</p><p><strong>3. Creators and influencers</strong></p><p>• Run the creator and influencer programme as a growth channel: selection on audience fit, contracts, briefs, usage and whitelisting rights.<br>• Judge creators on what they drive, such as cost per engaged view, traffic, installs and bookings, not on follower counts.<br>• Work with the performance m