Digital Marketing Strategist

Discover your 100% YOU with MicroSourcing!

Position: Digital Marketing Strategist

Work setup: Work from home

Why join MicroSourcing?

You'll have:

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Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses

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A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

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Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

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Career Growth: Take advantage of opportunities for continuous learning and career advancement.

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Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Key Responsibilities

Marketing Strategy

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Develop comprehensive digital marketing strategies aligned with the organization's business objectives.

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Build annual and quarterly marketing plans.

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Recommend initiatives that improve patient acquisition and retention.

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Translate business goals into measurable marketing campaigns.

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Present strategic recommendations to leadership.

New Clinic Launch Marketing

Lead the marketing strategy for new clinic openings by

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Developing launch campaigns, creating awareness campaigns before opening, increasing community engagement, driving patient appointments, building localized brand recognition.

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Develop marketing playbooks that can be replicated as additional clinics are opened.

Digital Advertising

Manage and optimize paid advertising across multiple platforms including:

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Google Ads, Meta (Facebook & Instagram), Microsoft Ads (Bing), YouTube (when appropriate), TikTok (future campaigns).

Responsibilities include:

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Campaign planning, budget allocation, audience targeting, A/B testing, conversion optimization, performance reporting, ROI analysis.

Local Marketing

Develop localized marketing initiatives for each clinic by

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Researching target communities, understanding local demographics, creating location-specific campaigns, supporting community outreach initiatives, improving local search visibility.

Search Engine Marketing (SEM)

Develop search campaigns targeting healthcare-related services including:

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Primary Care, Internal Medicine, Preventive Care, Medicare, Wellness Services.

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Optimize campaigns using keyword research, audience behavior, and conversion data.

Social Media Strategy

Develop strategic social media initiatives across

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Facebook, Instagram, LinkedIn, TikTok (when applicable).

Responsibilities include:

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Content strategy, editorial calendar development, campaign planning, community engagement, brand positioning.

Content Strategy

Develop strategic content that educates and engages patients.

Coordinate with creative resources for:

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Graphics, video, photography, patient education materials, campaign assets.

Provide:

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Creative briefs, messaging direction, content themes, copy guidance.

Reputation Management

Support online reputation management by:

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Monitoring online reviews, coordinating timely responses, following approved communication guidelines, escalating sensitive issues appropriately, identifying recurring customer feedback trends.

Analytics & Reporting

Measure campaign effectiveness through KPIs including

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Patient acquisition cost, lead generation, conversion rates, website traffic, engagement, click-through rates, cost per acquisition, Return on Ad Spend (ROAS).

Prepare executive-level reports with recommendations for continuous improvement.

Market Research & Business Intelligence

Conduct research to support future expansion by analyzing

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Population growth, community demographics, healthcare demand, competitor landscape, insurance market penetration, Medicare populations, Hispanic population density, local healthcare trends.

Provide strategic recommendations on potential markets for future clinic locations.

Cross-functional Collaboration