Digital Marketing Specialist

We are looking for a creative, proactive, and results-driven Digital Marketing Specialist to join our team. The ideal candidate should have a strong understanding of digital marketing, content creation, promotional planning, and brand development.

You will be responsible for planning and executing marketing campaigns across multiple digital platforms, developing engaging and high-converting advertising creatives, managing email marketing campaigns, and identifying new opportunities to grow our brand and sales.

We are looking for someone who can bring fresh ideas to the table, take ownership of marketing initiatives, and turn creative concepts into effective campaigns that deliver results.

Key Responsibilities

• Digital Marketing & Campaign Planning

Develop and execute monthly marketing plans covering promotional campaigns, seasonal sales, product launches, and other sales-driven initiatives.

Plan and coordinate marketing campaigns across multiple digital platforms to drive brand awareness, customer engagement, and sales.

Identify new marketing opportunities and propose creative ideas to improve campaign performance and business growth.

Monitor campaign results and recommend improvements based on performance data and customer behaviour.

• Advertising Creatives & Copywriting

Conceptualise, create, and develop engaging image and video ad creatives for various advertising platforms.

Develop compelling marketing angles, headlines, primary texts, and calls to action designed to capture attention and drive conversions.

Work closely with the marketing team to ensure creatives align with campaign objectives, target audiences, and brand positioning.

Continuously test new creative concepts, messaging, and promotional angles to improve advertising performance.

• Email Marketing (EDM)

Plan, design, create, and send weekly electronic direct mail (EDM) campaigns.

Develop engaging email content, promotional messages, and creative layouts to drive customer engagement and repeat purchases.

Plan email campaigns around upcoming promotions, seasonal events, product launches, and other marketing initiatives.

Monitor email campaign performance and identify opportunities to improve open rates, click-through rates, and conversions.

• Social Media Management & Content Creation

Develop and manage monthly content calendars for social media platforms, including Facebook, Instagram, and TikTok.

Plan, create, and curate engaging social media content, including images, videos, reels, stories, and promotional posts.

Take basic product and lifestyle videos and photographs for social media content.

Perform basic video editing to produce engaging, platform-appropriate content.

Stay updated on social media trends, content formats, and audience preferences to develop fresh and relevant content ideas.

Ensure consistent brand messaging, visual identity, and posting schedules across all social media channels.

• Graphic Design, Product & Packaging

Design and develop marketing materials, including promotional banners, advertisements, product visuals, and website graphics.

Assist with product design, packaging design, labels, and other brand-related materials.

Maintain consistent branding and visual identity across all marketing and product touchpoints.

Translate marketing concepts into visually appealing designs that support promotional and sales objectives.

• Competitor Research & Market Analysis

Conduct regular competitor analysis to identify market trends, promotional strategies, creative approaches, and new opportunities.

Research industry developments, customer preferences, and emerging marketing trends.

Propose new promotional ideas, campaigns, and marketing initiatives to strengthen the brand's competitive position.

Keep up with relevant social media trends and successful advertising strategies to inspire new campaigns.

• KOL & Influencer Engagement

Identify and reach out to suitable Key Opinion Leaders (KOLs), influencers, and content creators for potential collaborations.

Coordinate influencer marketing campaigns, including outreach, collaboration proposals, content requirements, and campaign follow-ups.

Build and maintain relationships with influencers and relevant marketing partners.

Explore new collaboration opportunities to increase brand awareness, audience reach, and sales.

• Sales Channel & Vendor Coordination

Liaise with external vendors, business partners, clients, and relevant stakeholders across different sales and distribution channels.

Coordinate marketing materials, promotional campaigns, product information, and other marketing requirements with relevant parties.

Ensure timely execution of marketing initiatives across different platforms and channels.

Requirements

Diploma or degree in Digital Marketing, Marketing, Communications, Design, or a related field.

Experience in digital marketing, social media management, content creation, or a similar role.

Good copywriting skills with the ability to develop engaging marketing messages and persuasive sales-driven content.

Basic graphic design skills and proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or equivalent software.

Basic video shooting and editing skills, with familiarity with tools such as CapCut, Adobe Premiere Pro, or equivalent applications.

Familiarity with social media platforms, including Facebook, Instagram, and TikTok.

Strong organizational, communication, and project management skills.

Creative, resourceful, detail-oriented, and able to work independently.

Able to manage multiple projects and meet deadlines in a fast-paced environment.

A proactive mindset with a willingness to experiment, learn, and continuously improve.

What We Are Looking For

Someone who combines creativity with a strong commercial mindset.

Someone who understands that good marketing is not just about attractive visuals, but also about generating customer interest and driving sales.

Someone who takes initiative, brings fresh ideas, and is willing to execute them from concept to completion.

Someone who is comfortable handling both strategic planning and hands-on execution.

If you are passionate about digital marketing, creative content, and building campaigns that deliver real results, we would love to hear from you.