Digital Marketing & Google Ads / AI Search Specialist

<img src="https://we-work-remotely.imgix.net/logos/0171/6146/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Philadelphia, PA, USA <br /><strong>URL:</strong> <a href="https://logicstics.com">https://logicstics.com</a> </p> <p>Remote | Full-Time<br><br>Logicstics is looking for an experienced Digital Marketing &amp; Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world.<br><br>This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies.<br><br><span><strong>What You'll Do</strong><br></span>You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include:</p> <ul> <li>Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing</li> <li>Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages</li> <li>Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics</li> <li>Develop and execute our organic SEO strategy</li> <li>Perform technical, on-page, local, and off-page SEO</li> <li>Identify content and keyword opportunities based on search intent</li> <li>Improve rankings for high-value international moving and logistics searches</li> <li>Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms</li> <li>Improve how Logicstics and its content are discovered, cited, and recommended by AI search engines</li> <li>Research emerging GEO/AEO/LLM optimization strategies and test what actually produces results</li> <li>Create content strategies designed for both traditional search engines and AI search</li> <li>Work with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO</li> <li>Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI</li> <li>Identify new digital channels and lead-generation opportunities</li> <li>Use AI and automation tools to improve marketing research, content workflows, analysis, and campaign performance</li> </ul> <p><span><strong>What We're Looking For:</strong><br></span>You should have proven hands-on expe