About the role
From the employer’s listing · Peak Performance · posted 16 September 2026
<p><strong>Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.</strong></p><p><strong>We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.</strong></p><figure data-alignment="left" class="relative" style="width:fit-content;margin-left:0px;margin-right:auto;"><img src="https://images.teamtailor-cdn.com/images/s3/teamtailor-production/gallery_picture-v6/image_uploads/840346ac-0cbd-43d6-a26f-bb6b68fb2178/original.png" alt="Amer sports group.png" title="" data-alignment="left"></figure><p><span>We are looking for a <strong>Global Brand Manager</strong> to play a pivotal role in shaping and driving our seasonal global go-to-market (GTM) process. Working at the center of our Brand Marketing organization, you will connect insights, strategy, creative development, and execution to ensure our campaigns come to life consistently and effectively across markets.</span></p><p class="MsoNormal"><span>You will collaborate closely with the Head of Brand Planning & Management, Brand Activation, Communications, Channel Marketing, and other global functions to create compelling seasonal campaigns that inspire people to embrace an active outdoor lifestyle.</span></p><p class="MsoNormal"><span><strong>Key Responsibilities:</strong></span></p><p class="MsoNormal"><span><strong>Global GTM Planning & Alignment</strong></span></p><ul><li class="MsoNormal"><p><span>Lead the development of the seasonal global GTM plan.</span></p></li><li class="MsoNormal"><p><span>Align global brand functions on priorities, strategies, timelines, and deliverables.</span></p></li><li class="MsoNormal"><p><span>Facilitate cross-functional collaboration and feedback loops to create a consistent global approach.</span></p></li><li class="MsoNormal"><p><span>Lead the handover of globally aligned briefs to the Brand Activation team and support regional adaptation and execution.</span></p></li></ul><p class="MsoNormal"><span><strong>In-Season Campaign Management</strong></span></p><ul><li class="MsoNormal"><p><span>Coordinate campaign rollout across channels and functions.</span></p></li><li class="MsoNormal"><p><span>Manage stakehol